Brand Ambassador Defined

Brand Ambassador Defined unsplash.com Basically, you want to advertise everywhere you go because you are constantly portraying a quality brand. This entails wearing it, posting it, and talking about it. Your main concern is to get people (AKA, future consumers) to want to purchase whatever the item is. So yes, you are essentially a sales rep. Better to know now. A great example of this is celebrities that market products. We have seen them everywhere: shoes, makeup, hair, alcohol, food, and entire stores and catalogs. What they do is considered being an active ambassador because they are not only advertising said brand, but personally stating that if they had to choose, then that would be their answer. Forget that they are getting paid big numbers to represent them, that is besides the point. *Sarcasm* Properly represent. Though this may sound identical to advertising, it offers its differences. For one, this goes into your overall behavior and antics, or lack thereof if you are playing your cards right. You need to be mindful always of your audience. I understand that we may not share the same social media following as certain Disney stars, but there is an audience nonetheless. This goes for every existing platform out there as well. Do not try to pick and choose. Once it is out there, it is out there. Cue Snapchat. You never want to potentially hurt your brand because you are caught partaking in illegal activity, or you were passed out drunk at a Wendy’s last Tuesday night. Keep that stuff at home, guys. And if anything, maybe decide against repping that brand if it is clothing or something similar. But bear in mind that once you are an ambassador for that brand, the brand needs to come first. This means that if you act like a complete fool after x amount of drinks, you may need to divulge in a different hobby. I hear book clubs can be interesting. Build/maintain connections. Being a brand ambassador, regardless if it is full- or part-time, requires a lot from you. And I am not just hinting at appearance and demeanor here. I am talking about how you connect and communicate with others. Networking is basically the new and improved meet and greet, except you are not always present in person for these. With this comes knowing your source and how to have a working connection with them. Seriously. You need to spread the word, as always, and attempt to recruit others. You are clearly representing the company or brand, but also expressing why your brand is better than the others. This includes cars, insurance and phones. Having these connections is vital because you always need allies on your side just in case anything ever decides to hit the fan, if ya know what I mean. By having these contacts, you are able to spread the brand more efficiently, all while creating more connections for the future. The goal is to expand and represent. Always. pexels.com With being a brand ambassador comes a lot of responsibility. Not completely in the sense that you have so much to handle that it is actually ridiculous, but rather that you need to be very aware most of the time. Portraying a brand requires a certain sense of leadership, skill, communication, and overall expertise. You need to be able to properly represent and showcase without being too pushy all of the time. Being a brand ambassador means that you are constantly advertising (even if your audience is totally unaware), you are representing the business or brand to the best of your ability (which should be close to perfect), and you are not only building the connections along the way, but actually maintaining them. So now maybe you can see the obvious similarities between Mrs. Power (who you most likely have never heard of before this article), and Miss Taylor Swift for Keds. Clearly the same job description.